The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It ..

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Item specifics

Condition:

Very Good: A book that does not look new and has been read but is in excellent condition. No obvious damage to
Publication Year: 2006
Format: Hardcover Language: English
ISBN:

9781591841258

EAN:

9781591841258

The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It ..

Product Details

Synopsis
“In The Corporate Blogging Book Debbie Weil provides a clear-eyed look at blogging as a marketing communications strategy – what works, what doesn’t, and why creating and maintaining a good blog is worth the effort.” “Weil demystifies corporate blogging by stripping away the technical jargon and showing you exactly what your customer needs from your blog. She urges managers and executives to confront their fear of blogging. She explains how to avoid legal pitfalls, who should be doing the blogging, and how to keep readers coming back.”–BOOK JACKET. So many blogs, so little time. Is it too late to start, now that the blogging craze has hit critical mass? Absolutely not! At first business blogging was ideal for free agents and entrepreneurs who needed a way to get their message out. Now the big guys are tapping into the blogging well. In this indispensable guide, online marketing consultant Debbie Weil explores all aspects of corporate blogging and answers those all-important questions. In an informal and provocative style Weil explains the secret to creating an engaging and smart business blog. The definitive guide to corporate blogging, and why every organization needs to join this marketing revolution So many blogs, so little time. Is it too late to start, now that the blogging craze has reached critical mass? Absolutely not! Picture a focus group, a viral marketing campaign, and your own news station all rolled up into one. Now wrap that into a low-cost, easy-to-use, always-on Web site. That is what effective corporate blogging is. At first, business blogging was ideal for free agents and entrepreneurs who needed a cheap way to get their message out. Now, the big guys are tapping the amazing power of a great blog. But the key word is great. A corporate blog that’s boring or deceptive is worse than none at all. In this indispensable guide, online marketing consultant Debbie Weil explores all aspects of corporate blogging, answering important questions such as: ? How much time will it take? ? What about the legal risks? ? Who in my company should blog? ? What are the best corporate blogs out there? In an informal, provocative style and without technical jargon, Weil explains how to create a blog that’s engaging, smart, and likely to grow an audience.

Product Identifiers
ISBN-10 1591841259
ISBN-13 9781591841258

Key Details
Author Debbie Weil
Number Of Pages 256 pages
Format Hardcover
Publication Date 2006-08-03
Language English
Publisher Penguin Publishing Group
Publication Year 2006

Additional Details
Copyright Date 2006
Illustrated Yes

Dimensions
Weight 12.2 Oz
Height 1 In.
Width 5.8 In.
Length 8.6 In.

Target Audience
Group Trade
Grade From 12
Age Range 18

Classification Method
LCCN 2006-043469
LC Classification Number HD30.37.W45 2006
Dewey Decimal 659.20285/4678
Dewey Edition 22

Contributors
Foreword by Bob Lutz

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