Corporate Blogging For Dummies by Karr, Douglas, Flannery, Chantelle in Used –

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Price : 6.77

Item specifics

Condition:

Very Good: A book that does not look new and has been read but is in excellent condition. No obvious damage to
Publication Year: 2010
Format: Paperback Language: English
ISBN:

9780470604571

EAN:

9780470604571

Corporate Blogging For Dummies by Karr, Douglas, Flannery, Chantelle in Used –

Product Details

Synopsis
Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more Features examples of successful blogging programs throughout the book “Corporate Blogging For Dummies” shows you how to establish a corporate blog in a safe, friendly, and successful manner.

Product Identifiers
ISBN-10 0470604573
ISBN-13 9780470604571

Key Details
Author Chantelle Flannery, Douglas Karr
Number Of Pages 432 pages
Format Paperback
Publication Date 2010-08-09
Language English
Publisher Wiley & Sons, Incorporated, John
Publication Year 2010

Additional Details
Copyright Date 2010
Illustrated Yes

Dimensions
Weight 20.8 Oz
Height 1 In.
Width 7.3 In.
Length 9.2 In.

Target Audience
Group Trade

Classification Method
LC Classification Number HF5415.1265
Dewey Decimal 658.872
Dewey Edition 22

Reviews
“Great chunks of information about blogging, social media, and search engine optimization that will help anyone with a blog (not just those in corporations).” (Liz Strauss, author of Successful Blog, www.successful-blog.com )”If you want to be an effective corporate blogger, let’s face it…you really need this book” (Brian Clark, founder, Copyblogger, (tweeted on August 12 th – http://twitter.com/copyblogger/status/20944026463 )

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